The latest from Bluesky.
Bluesky for Journalists
October 13, 2023
Bluesky is currently in beta. Why should I join?
In September, Bluesky reached 1M users, and less than a month later, we reached 1.5M users. The size of our user base is rapidly growing, and our users include people who follow political news, sports, entertainment, and more. Join us in our early days as we grow from 1M to 10M users!
How do I get verified as a journalist?
On Bluesky, journalists and news organizations can self-verify by setting their website directly as their username. For example, some newspapers’ handles that already exist on Bluesky include @nytimes.com, @washingtonpost.com, and @npr.org.
As a result, each organization now manages verifications for their own journalists too. For example, a newsroom can verify an affiliated journalist through a subdomain like @name.newsroom.com.
Freelance journalists and writers that aren't affiliated with a specific organization can set their username to be their website.
Read more about domain verification in our guide here.
Do you have advice for establishing a presence on Bluesky?
Post and engage often! We have a very active user base, and creating posts and replies is the best way to show up on other people’s feeds.
You can also create and subscribe to custom feeds.
What are custom feeds and how can journalists use them?
Custom feeds are a feature on Bluesky that allow you to pick the algorithm that powers your social media experience. Imagine you want your timeline to only be posts from your mutuals, or only posts that have cat photos, or only posts related to sports — you can simply pick your chosen feed from an open marketplace of feeds developed by our team and third-party developers.
For users, the ability to customize their feed gives them back control over how they spend their attention. For developers, an open marketplace of feeds provides the freedom to experiment and publish algorithms that anyone can use.
This means that Bluesky does not control a single algorithmic timeline for all users. Instead, users have created feeds of their own, including feeds specifically for news.
We encourage journalists to experiment with custom feeds too. For example, a local journalist in Portland could create a feed specifically for Portland. Similarly, a finance journalism organization could create a feed specifically for financial news.
How can I get an invite?
Fill out our waitlist for journalists here with your work email address.
If you're a freelance journalist or use a personal email for work, please use the above form as well. We just ask that you provide an author link in the form.
I’m part of a news organization and I’d like to distribute invites to my team. How can I do that?
If you’re an audience editor, you can send us a note at [email protected] with your Bluesky username and your requested number of invites.
Due to the volume of requests that we receive, if you’re seeking a single or a small number of invites, please use the waitlist form.
Do you have any tools for scheduled posting or cross-posting?
We don’t currently have any official tools, but since Bluesky is an open social network, third-party developers can create their own. Here is a list of some of the existing third-party projects.
For media inquiries, please contact [email protected].
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